For over 90 years, Pep Boys has been a leader in the automotive aftermarket. But the mindset of the car owner is changing from Do-It-Yourself to Do-It-For-Me as cars become more complex and people increasingly have a functional relationship with their cars — relying on them to make their lives work and get them from Point A to Point B. So in a highly competitive category filled with consumer distrust, we set out to establish Pep Boys as the trusted name to keep America going. After all, life is full of Point Bs. Trust the boys to get you there.
in-store design featured in Retail Environments Magazine.
Proposed program logos